It is increasingly hard to avoid being mapped digitally in one way or another. And often, you will take the trade-off, between leaving a digital trail and enjoying the benefits of mobile mapping services. But how can you make informed decisions? What are the costs and benefits of being in, or left out of, some datasets? And if you use location data, how do you decide what is fair and reasonable, and what goes too far?
Benchmark brings together an expert panel to talk about what can go wrong, where trade-offs can be necessary, and how to manage the challenges to gain the benefits.
Presentations and Panel Discussions – Confirmed Speakers:
Claire Milverton, CEO 1Spatial
Emma Walker, ONS
Jemma Venables, National Institute for Health Research; Emerging Field
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